Advertisers are keento define target audiences very carefully so they can establish the right ideology to make the target audience want/like the specific product and this helps to focus on a campaign advertistment in this case, for an artist. There are different ways of profiling such as Psychographics and Demographic.
Demograhic Profiling is the most basic form of indentification for target audiences. It defines an audience into groups such as age, gender, class, religion etc... It is a very simplistic way of grouping target audiences together as it assumes that everyones in a broad group has the same attitudes.
Psychographic featues market researchers catergorising audiences in terms of needs and motivation rather than simple demogrpahic factors. Consumers can be targeted directly through their needs and desires which is more effective for advertisers. Advertisers link the ideologies of the product to those of the consumer to generate a better empathy and bonding with the brand.
The four C's
The four C's
- The four c's are Cross Cultural Consumer Characteristics categorise people in terms of their aspirations. This is one of the most popular ways of profiling audiences as it profiles the audiences through their wants and needs unlike typical demographic ways.
- Mainstreamers is the largest group. This is when they are concerned with security and stability, mainly buying well recognised brands and consuming mainstream texts.
- Aspires are always seeking to imporve themselves. They define themselves as the high status brand names which they own and consume, absorbing the idealogies of the product as their own and believing that their status is established by this conspicuous consumption.
- Succeeders are the people who feel secure and in control generally, they are in the positions of power, although they may not be. They buy brands which reinforce their feelings of control and power.
Demographic Profiling for Alexa Povey
- Both Genders between the ages of 16 - 24.
- People who are interested in the indie music genre and fashion as well.
- Possibily British people as the artist is british themselves
- Most likely to have a job
- In Full time education such as secondary school/University or Full time jobs.
- Interested in heavy eye make up (girls)
- Interested in music and social events with alcohol, could represent having a good time and the stereotypical version of young people today.
- People who are interested in guitar or play guitar, emphasises the genre even more.
Psychographics Profiling for Alexa Povey
- The needs of the target audience may be that the music that alexa creates mirrors the emotions and matches the feelings of the individual.
- Having a close personal relationship with the artist, so maybe reaching out to a fanbase by a personal blog.
- The audience want to hear indie music, so it is vital that we give them the image of indie, not just an indie image from a fashion magazine.
