Goodwins Principles are based on 6 points which feature within a music video.
- Muisc videos demonstrate genre characteristics, for example, Stage performancses are regular in rock videos.
- Theres a relationship between lyrics and visuals
- There is a relationship between music and visuals - Amplifies, Illustrates and Contradict.
- The demands of the record label will include the need for lots of close ups of the artiist and the artist may develop motifs which reair across their work (a visual style).
- There is frequently reference to notion of looking (screens, telescopes etc..) and paticulary voyeutristic treatment of the female body.
- There is often intertexual reference to films, TV programmes and other music videos etc..
