When looking at music videos, all of them have the features of Goodwins Principles. When making my video it is guranteed that these principles will be included. I need to state how I will use them in this post.
Genre characteristics
By looking at the lyrics, the songs theme is very somber and full of heartbreak. The video would be a Narrative video. The music video will portray the genre as being indie, as the music and also with a variety of close up shots on the artist.
Relationship between Lyrics and Visuals.
the lyrics of 'Haunted' are very visually imaginable which is lucky. The lyrics illustrate what the song is about so it is very easy to show the relationship between lyrics and visuals. For example 'This was the beginning of the fall', to emphasis this lyric line, a drop down shot could be used to show someone down a hole or on the ground. Another example would be 'Push me away
I don’t mind it
I’ll take it all
To be haunted by you' , this could be shown by shooting a long shot down a long dark corridor with the just the artist in it. Lyrics with visuals is a very good thing to have as it can show the audience the concept and set the tone of the video.
I don’t mind it
I’ll take it all
To be haunted by you' , this could be shown by shooting a long shot down a long dark corridor with the just the artist in it. Lyrics with visuals is a very good thing to have as it can show the audience the concept and set the tone of the video.
Relationship between music and visuals.
When watching a music video, it is very common to link the music to what is on the screen. Music with visuals has 3 categorys. Amplifies, Illustrates and Contradict. Amplifies means that the video is exaggerated compared to the music, Illustrates shows what it actually is and Contradict shows the opposite of what is being sung (contrast). When making 'Haunted'. Myself and my partner Samiyah Khair will choose to make the video as an Illustrated relationship between music and visuals as the Song is very emotional and deep so the audience may want to see the process of the song.
Demands of the Record Label
A lot of record labels demand a lot of the charateristics in videos to make sure the artist has an image motif to go by for fans. The video we will be making will include a lot of close ups to show that the video is intimate between the audience and the artist. Also a lot of contrasting colours will be used such as Black on white, we may use black and white throughout the whole video to establish the emotion in the song.
Notion of looking
Goodwin suggested in every music video there is some reference to the notion of looking. For example, screens within screens, telescopes - looking glass, eyes - indirect/direct address and voyeurism. In the process of making 'Haunted', voyeuristic features will be included such as direct address and indirect address and mirrors to emphasise an important bit of the video.
Intertexual reference
Intertexual reference means a connection to something. Television is often a point of reference with intextual reference in music videos.For example The Beastie Boys. Also Games, this is more predominate for the younger audience with the more platicised look of characters emerging. There is also reference within fashion and photography,fashion sometimes takes the form of specific catwalk references and sometimes even uses supermodels. Our intextual reference will be referencing to film/tv. The setting is like the Adams family house, unlike the adams family series and movie, this video will not be comic, but the setting the video will resemble the setting in the adams family.
